One of the ways we are able to bring you what you’ve come to expect from Luxehorizon is by partnering with brands we believe in to create amazing content. We’ve said it before, but it bears repeating: we are extremely selective about the brands we work with, and retain editorial control of all content we publish across all of our platforms. In other words, no brand is going to push us around.

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To that end, we do not publish stories written by brands, nor do we allow brands tell us how to write our content. As a result, we say “no” to a lot of offers. This is not the norm among websites like ours, but from the start we’ve applied the same high standards of quality to our collaborations as we do to all of our content.

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How can I tell what is part of a paid collaboration?

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Transparency matters. We feel very strongly about this. As a matter of fact, we’d consider “very strongly” to be something of an understatement. So, we have the following elements in place to make sure you can easily identify when content is part of a paid collaboration:

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Collaborations on Luxehorizon are identified by:

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– a “Collaborations” category displayed at the top of the story, in the left column, just above the social sharing icons

- Our sponsored links are most easily recognized by the orange color we use whenever we mention the product name or brand.

– Inclusion in the “Collaborations” category within the site, available in the “More” dropdown in the top navigation menu

– “Collaborations” in the left column to the left of the title in the homepage and category feeds

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Collaborations on Social are identified by:

– #WSPartner dedicated hashtag with brand partner tagged

– #sponsored hashtag on Instagram and #ad hashtag on Twitter